Eat St. Pete
Eat St. Pete is a food truck festival located in St. Pete, Florida. It combines the best of market vendors, live music, and food trucks all for a great cause. This project aims to attract a local crowd with bright advertising and a booklet to hand out at the event.
Publication + Advertising
These logo variations are inspired by artwork done on food trucks that you might see around town. The hand-written bubbly approach creates a friendly atmosphere. These colors represent the beach aspect of St. Pete; the yellow logo should be used on lighter backgrounds and the red logo should be used on darker backgrounds.
The Publication
As you will see throughout this booklet, the warm wave illustrations became a staple item not only for the publication but also in any touchpoints and advertising. The purpose of this booklet is to showcase each food truck at the event along with details about the cause and other activities present at this festival.
The first spread for each truck highlights their background and influence behind the menu items.
The second spread for each truck follows up with the menu provided at this event, along with a description and popping imagery to really get your mouth watering.
Advertisements
The wave illustrations are very prevalent on every form of advertising. This is so it stands out and the viewer can easily connect the advertisement to the event when spotting these around town.
Event Touchpoints
After purchasing tickets and entering this event, one would receive this tote bag and reusable water bottle along with the booklet. These are to be used whether you’re shopping at the market vendor section, or refilling your drink at the beverage stand. Don’t worry, the map in your booklet would help direct you around the event in case you get lost along the way.