Plentiful Harvest
Have you ever had the issue of constant snacking? Nuts are a quick and healthy snack to grab off of the shelf, but you could easily eat the whole container before realizing it. This experimental package design was made with serving size in mind to help measure portion size.
Packaging
The slide-out tray makes this a user-friendly experience and allows the serving-size indicator to become more noticeable. These bright colors are inspired by the tropical regions where these nuts are harvested such as California, Hawaii, and Florida.
Hand-written type is a large part of the design behind this packaging. It creates personality on each box and can relate to the consumer because each font is different.
Each box has its own witty punchline on the side that relates to the corresponding nut. This relays a friendly and inviting brand and brings a smile to the consumer.