Big Sky Fruit Preserve
Package Design
The main ingredient used in Big Sky Fruit Preserve is the Huckleberry. This berry is native to the state of Montana. The homemade feel and popping design of this label stands out on the shelf and draws the consumer to this flavorful product.
Each color label matches the corresponding flavor of the fruit preserve. The palette consists of cooler tones to match a Montana mountain aesthetic. The typeface used gives off a friendly feel and pairs well with the patterning on each jar.
The background story is a touch that creates a relationship between the consumer and the brand. The pull-tab aspect reveals this story to the consumer as if they are unlocking a special part of the product.
Each jar has a particular pattern relating to the flavor of fruit preserve inside. The icon-style artwork creates a modern twist on the traditional picnic blanket pattern that one might see in competing brands. This combination of pattern, color palette, and home-style jars is what makes this product stand out against the competition.