Branch Basics
Forms of Advertising
Branch Basics is a cleaning product brand that focuses on all natural and non-toxic ingredients. I chose to do advertisements for this brand in particular because they are true to their ingredients, unlike their competitors who use greenwashing to sell their products.
When deciding on what kind of imagery to use that reflects Branch Basics, I knew it needed to feel cozy and inviting. The bathroom image in the background is accompanied with the green tones of plants to provide a comfortable and trusting setting. This also shows that these products can be used safely inside your home.
With a consistent color palette and imagery placement, it creates an even stronger message.
A Product That Truly Speaks for Itself.
